Hanna Penberthy

Strategic Consultant

With the analytical rigor of a management consultant and the entrepreneurialism of a design agency, I thrive on the challenge of helping brands build strategic solutions designed for the end-customer.

About Me

I adopt the goals of my clients and employers as if they were my own.

My pursuit of meaning and challenge has led my early career to incredible, unorthodox opportunities, all of which have helped me refine my sense of what truly works.

I’ve honed tactical skills such as business planning and project management, and cemented fail-proof strategies for moving ideas into impactful organizational change. I’ve made significant contributions across industries with curiosity, creativity and a roll-up-my-sleeves attitude.

I think symphonically and extract insights from between “the dots”. I understand the importance of asking strategic questions, modeling a committed work ethic and genuinely caring for others. I adopt the goals of my clients and employers as if they were my own and am satisfied only when I’ve thoughtfully helped achieve measurable, sustainable outcomes.

my skills

Strategy & Innovation

Pairing creativity and strategy to design effective solutions.

Marketing & Communications

Understanding brands and their customers before crafting tailored messaging.

Business & Pipeline Development

Building roadmaps to goals with customer insights and crafty efficiency.

Endorsements

  • Hanna is amazing. She is an astute marketing project manager who drives projects from inception to execution, keeping everyone on track, on time, and on budget. She has an eye for design, and a mind for snappy content. Hanna makes my life easier—I know I can count on her to get the job done right, every time. Plus, she is an enthusiastic team player, a “roll up your sleeves” collaborator, and so much fun to work with day-to-day

    Alexsandra Yanak

    Senior Marketing Director, North America Applications Consulting, Oracle
  • Hanna and I have collaborated on several marketing initiatives for Oracle Consulting, and she consistently demonstrates strong project management skills and creative thinking. Throughout our working relationship, Hanna has proved to be an upbeat, reliable team player who can always be counted on to deliver high-quality projects in a timely manner

    Lauren Bossers

    Senior Director, Customer Marketing, Anaplan
  • Hanna amazed me with her ability to understand initiatives not directly related to her area of expertise and translate into creative messaging that resonates with the intended audience. She works at an unexpected pace and is able to bring her team with her. Hanna not only drives great results she is an pleasure to work with. I look forward to working with her on many projects in the future.

    Rick Hassman

    Vice President of Business Strategy, Workiva
  • I have worked with Hanna on several projects and programs at Oracle. She continues to lead by example with her personal performance, drive, and execution. Our projects typically cross multiple lines of business and she does an excellent job translating the strategic priorities and plans to achieve our results. She holds herself and others accountable for driving results and identifies and overcomes barriers while organizing team resources appropriately. Hanna continues to drive collaboration and build strategic partnerships with key players across the line of business. She effectively addresses and resolves any conflicts or competing priorities that may become barriers to the overall project/program success. Hanna communicates openly and effectively to influence others while building relationships with the team. She is always prepared with a detailed agenda prior to meetings and presents the concepts and ideas in an easy to understand manner. Hanna inspires others on the team to be great and is a role model for others on how to lead a high performing team. She is always excited and shows her personal commitment to the work. Hanna also brings new and fresh ideas to the teams she interacts with, always driving for innovation and making things better. The projects we work on can be very complex and require complex decision making and problem solving. She always suggests alternatives and lets the team know what the business impact may be based on those alternatives for us to make a sound judgement. It has been a pleasure working with Hanna over the past year. I value our business relationship and she makes us all much better teammates – always driving to be successful.

    Larry Simcox

    Sr. Director, Oracle, Strategy Marketing, Product Marketing, Content Marketing

My Work Experience

My pursuit of meaning and challenge has led my early career to incredible, unorthodox opportunities — I’ve founded an organic strawberry farm; held leadership roles at renowned music, film and wine festivals; started a boutique consulting agency; led marketing teams for luxury real estate companies; and redesigned consulting processes and cultures for leading tech companies.

Global PR Manager

Nov 2020 – Present

Zillow

Communications Manager

Feb 2020 – Sep 2020

Oracle

Senior Creative Consultant

Mar 2017 – Sep 2019

Methodology & Approach

I believe creativity is not only crucial to innovation, it’s the most powerful force in business. Creative design should deliver meaningful experiences for end-customers. By caring about people, I create value for brands. 

Get In Touch!

I’d love to connect and learn what you’re working toward so please reach out! 

Tell me about yourself!